The Moody Blues were originally an R&B-inspired group who scored a UK No. 1 hit in 1964 with "Go Now" b/w "It's Easy Child." A couple years later they-drummer Graeme Edge, keyboardist Mike Pinder and flautist Ray Thomas-recruited bassist John Lodge and guitarist Justin Hayward, but it took a change to the Deram label and the purchase of a Mellotron before they’d find success again.
Steve Winwood was known for his blue-eyed soul with the Spencer Davis Group, and songs such as "Gimme Some Lovin'" and "I'm a Man" were the last in a string of hits from the group. By 1967, Winwood was out on his own, engaging some friends from his native Birmingham to form Traffic. They retired to the proverbial "cottage in the country" and created the first of two records that, along with Pink Floyd and The Jimi Hendrix Experience, would best characterize Britain's answer to America's acid rock: psychedelic rock. Their debut album, Mr.
The members of Procol Harum suffered most of the 60s as The Paramounts, whose minor claim to fame was a cover of "Poison Ivy" that hit the UK Top 40 in 1963. They finally broke up in 1966, but by the following year had resurrected themselves as Procol Harum. Released in May, their first single "A Whiter Shade of Pale" b/w "Lime Street Blues" shot immediately to No. 1 in the UK, selling over 4 million copies.